About Sheila.

My jewelry career was one I never planned and has been a happy series of incidents. After my marriage, my husband and I managed one of a chain of family owned luxury jewelry stores. Although I had some knowledge of jewelry from my parents’ business, this was a whole new level! I had to learn pretty quickly on my feet about the 4 C’s of diamonds, timepieces and their mechanisms, designer jewelry as well as all the intricacies of retail selling and managing staff. Later on, I found myself in a position with a jewelry brand where knowledge about the brand was key and expectations of me were high. I educated myself as much as possible about the brand and began to understand how necessary it is for a client to understand the intricacies and time involved in the creation of each piece. 

Each step and every stage has been a challenge to educate myself, hone my jewelry knowledge, understand my clients and always deliver excellent customer service. To me, customer service is the key to building client relationships and repeat business each time they celebrate an occasion in their lives.

I believe I have developed an eye for elegance which has evolved through time and my experiences and it is this talent I bring with me. I’m able to pick out pieces that are unique – it’s a feeling I get inside when I see a piece. If I’m excited about it, then I know my clients will be too!

Customer service is my hallmark and one I am very proud of. My clients are always able to reach me and I am very responsive to them. I try to make each interaction positive and pleasurable for the client – this is what has enabled me to build relationships and a clientele. Sometimes I’ll include a gift with purchase or a jewelry pouch, just because the client has been particularly wonderful to work with. This is what sets me apart from others and builds customer loyalty which is the foundation of my business.